If in the previous dynamic note the projection of the city or region of Alicante was analyzed from a domestic perspective, in order to understand the key role played by the image we offer in the competitiveness of the province and as a focus for attracting investment. Now it is done from an international perspective. In this case, the analysis of the brand as a differentiating element focuses on the “tourist” and his perception of the essential attributes of the city through his experience as a nomad or traveler through our lands.
ALIA was created to support you as you set up your project or business in our city. So, if you have any questions, need more information, or would like our expert team to contact you, please fill out the form below. We are waiting for you.