Dynamic economic intelligence report: PROMOTION OF ALICANTE AT INTERNATIONAL LEVEL

If in the previous dynamic note the projection of the city or region of Alicante was analyzed from a domestic perspective, in order to understand the key role played by the image we offer in the competitiveness of the province and as a focus for attracting investment. Now it is done from an international perspective. In this case, the analysis of the brand as a differentiating element focuses on the “tourist” and his perception of the essential attributes of the city through his experience as a nomad or traveler through our lands.

I Forum Empresarial Hispano-Alemán

Oportunidades de Negocio con Comunidades Internacionales