After analyzing the image of the city and the province of Alicante through different indicators of opinion, web search, various reports on the national perception of it, indicators that reflect the interest in it and trendings associated with its brand internally and nationally, now we will analyze its projection and competitiveness from an international perspective when it comes to attracting investment and talent. To do this, we will focus on the analysis of the brand from the tourist point of view, from the point of view of travelers and nomads who decide to make a short or long stay in our lands.
