The success of a city or region in attracting investors and talent depends, to a large extent, on the image it is able to project abroad. The brand is a key element for externalizing the city’s competitiveness, as it is the differentiating element that conveys all its strengths. Therefore, the image is necessary not only to be seen as a competitive tool through the communicative policy of the region, but also to improve the reality of Alicante so that there are no major differences between the perception offered by its image and the reality it has to face.
ALIA was created to support you as you set up your project or business in our city. So, if you have any questions, need more information, or would like our expert team to contact you, please fill out the form below. We are waiting for you.
