The image projected by a city or region, both outwardly and inwardly, is a key factor of competitiveness in order to become a focus ofinvestment. The brand is the differentiating element that reaches, transmits and communicates to the ‘consumer’, ‘tourist’ or ‘investor’ the essential attributes of the city and its associated values. Therefore, in addition to being seen as a competitive tool, it also serves to improve the reality of Alicante in qualitative and quantitative terms, i.e., the perception of the city in relation to its reality.
ALIA was created to support you as you set up your project or business in our city. So, if you have any questions, need more information, or would like our expert team to contact you, please fill out the form below. We are waiting for you.
